You may have noticed that electrolyte products are suddenly everywhere. Well, these minerals have always been around in our bodies and diets and have long been available in sugary sports drinks and medical products.
But over the past two years, we’ve seen the terms ‘electrolyte’ and ‘hydration’ becoming more commonplace in supermarket products and several influencers, actors, sports stars and other brands, ourselves included, joining the market in launching hydration products.
This, I believe stems from a combination of factors, including growing consumer interest in hydration and performance, increasing awareness in the value of electrolytes, as well as increasing competition within the supplement and sports nutrition market.
In 2022, the global demand for “flavoured and functional water” was valued at £37.6bn ($50.3bn), a number that is expected to increase to £84bn ($112.6bn) by 2030. Put simply, it’s a growing and increasingly competitive market.
Is anyone doing anything new?
For the most part, no. Most electrolyte or hydration drinks have similar constituents;
- Water – The primary component for hydration.
- Electrolytes – Essential minerals that support nerve and muscle function including Sodium (Na⁺), Potassium (K⁺), Magnesium (Mg²⁺), Chloride (Cl⁻).
- Carbohydrates (Sugars) – Provide energy, sweetness and aid in electrolyte absorption.
- Flavouring & Acids – Enhance taste (e.g. citric acid, fruit extracts).
- Preservatives & colours – Extend shelf life and improve appearance.
Targeted Marketing
As products like these have been around for a fair while, bringing a new one to market is fairly easy and cheap. This is why you’re seeing countless influencers and sports stars trying to bite off market share by leveraging their followers.
We’ve also seen other brands attempting to disrupt the market by again, bringing similar products out but targeting specific demographics, for example women or 'elite' athletes.
Put politely, this is cheeky, unimaginative and disappointing - why not try and do something new, or better?!
Different formants
Electrolyte products are now available in various forms, including powders, tablets, drinks, and drops. These different forms cater to different preferences and needs, but generally, in each case the constituent ingredients are similar to the above and aren't anything particularly revolutionary.
Zero sugar and natural sweeteners
Many of the newer sport centric brands are now removing sugar and switching out synthetic sweeteners for natural ones, which is great. In truth, these competitor brands are far less popular and well known than the big competitors in the market.
What’s different about Good Tempo?
Good Tempo started with research around hydration - how might we elevate that with natural ingredients to improve mental and physical health? We then developed our product with a focus on natural and functional ingredients that were each research-backed and nutritionist approved. This leads to a qualty product with real benefits, included for efficacy (the ability to produce a desired or intended result) not marketing!
- Natural Electrolytes
Premium, natural sources of the key electrolytes in the perfect balance for rapid hydration, that are better for your gut. - Boosts endurance
Botanicals that support endurance and cardiovascular performance, enhancing your VO2 max. - Improve focus and reduce stress and anxiety
Functional ingredients and botanicals that support focus and help reduce stress and anxiety. - Recover faster
Functional ingredients and botanicals that support recovery, sleep and a strong immune system.
For more information about our science, check out the page below:
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